RESPONSE #15. Video-messaging in 2012 elections.
What do I think will be key to winning the 2012 election online? I think no one is able to predict such a thing accurately. I believe that long-term technology in the United States lasts one day. Its dynamism, innovation and accelerate growth will not allow anticipate its future, much less in terms of politics.
From Obama’s campaign, all politicians are going to embrace social networks so they will have nothing extraordinary. As usual, the winner will be who is more synchronized with the needs of people, and knows how to deliver his or her message by means of the right vehicle of communication. Which is going to be the right one? I guess that by 2012 video will likely be the most persuasive and massive tool. Surely, there will be new technological platforms to enrich quality and coverage. Improvements in cell phones might get closer to these technological challenges. If so, you will watch Obama daily speaking to you through your cell. It will be up to you pick up the cell or not.
